HeadsUp core business


How can we generate
Profitable Sustainable Growth?

The European market

Average GDP Growth < 1%
Average Inflation > 2%

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The European market

Average GDP Growth < 1%
Average Inflation > 2%

EBIT is stuck between a rock and a hard
place: Considering a 10% EBIT Business,
the combined effect of a 1% GDP Growth

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The European market

Average GDP Growth < 1%
Average Inflation > 2%

EBIT is stuck between a rock and a hard
place : Considering a 10% EBIT Business,
the combined effect of a 1% GDP Growth

and 2% Inflation over a five year period,

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The European market

Average GDP Growth < 1%
Average Inflation > 2%

EBIT is stuck between a rock and a hard
place : Considering a 10% EBIT Business,
the combined effect of a 1% GDP Growth

and 2% Inflation over a five year period,

will ultimately result in a 5% EBIT level.
Five years will be enough to cut
current performance by half.

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The three dimensions
for Growth are:

1 - Breadth : Expanding the offering.

2 - Reach : Developing access to market.

3 - Depth: Increasing share of wallet
for existing customers and productivity
over existing resources.

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HeadsUp specializes
on the third axis: Depth.

Our mission is to enable you to get
profitable sustainable growth
from the volume and margins that
are already accessible to you,
and still do not materialize in your P&L.

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Let’s consider a M€ 100 business,
with a 9% EBIT ratio and a 44% closure rate.

The Orders Pipeline for this business will look like:

This business really handles M€ 227
of potential orders… However only M€ 100
are realized in the P&L. And M€ 127
do not materialize… this is the Invisible P&L.

Customers demand already exists
for these M€ 127.

Sales teams already discover, quote,
propose, follow-up and negotiate
these M€ 127… all for nothing.

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This Invisible P&L
is already on your premises

Hence, this business has access to
a significant growth potential,
which is known, identified, measured
at M€ 127, with a 18% target profit ratio.

In order to benefit from this potential,
there is no need for additional R&D,
nor Capital investment, nor additional resources.

It only takes to realize that the current
conversion rate is not locked,
and to render visible the invisible P&L.

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Improving the conversion rate

For the business, improving the conversion
rate by two percentage points (from 44% to 46%)
will increase its EBIT ratio from 9% to 10%
(i.e. 10% incremental EBIT)
and will generate a 4.5% Growth
(i.e. a factor four from average EU GDP growth rate).

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

What does usually take priority? The urgent?
The vocal? The important? The impactful?

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

What does usually take priority? The urgent?
The vocal? The important? The impactful?

What can your Sales persons see at
the time they make their decision for action?

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

What does usually take priority? The urgent?
The vocal? The important? The impactful?

What can your Sales persons see at
the time they make their decision for action?

Your Sales persons and Sales managers
are doing their best!

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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The conversion rate match plays out when each Sales person
makes a decision between the three choices for action:

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How can we help each Sales person to…

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How can we help each Sales person to…

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How can we help each Sales person to…

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How can we help each Sales person to…

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How can we help each Sales person to…

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How can we help each Sales managers to…

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How can we help each Sales managers to…

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How can we help each Sales managers to…

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How can we help each Sales managers to…

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How can we help each Sales managers to…

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How can we help each Sales managers to…

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How can we help each Sales managers to…

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How can we help each Sales managers to…

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You do know the potential from your
invisible P&L in your business.

You are seeking profitable and sustainable
growth, with a reliable ROI.

Autonomy and Efficiency are key values
for your Sales persons and managers.

HeadsUp solutions are designed and tested to support your sales teams in realizing the potential that is already within your reach.

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We invite you to discover how HeadsUp supports each Sales person and manager through:

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